by emily harris
photo courtesy of sam macpherson
Red Bank, New Jersey native Sam MacPherson has earned a name for himself out in his current residence in LA. With honest lyricism and smooth-flowing sonics, MacPherson’s sound is simple and pleasant to the ears, and to the heart when you read into the lyrics. His newest single, “Routine,” is no outlier to his already unique discography. The single, his first of 2021, marks the beginning of a new era of his work. The song is the first of four new singles off his debut EP coming later in the year. With a soulful tone and delicate melodies, “Routine” is bound to be a beautiful addition to his first EP release.
The vocals for this track were recorded in his childhood home in just twenty minutes. The feeling of comfort flows well into the fully produced track by Andy Seltzer. MacPherson’s vocals are nothing short of raw and vulnerable, which add to the beauty of the song. Written about the realization and depth of true love after it’s too late, the theme is something listeners can easily relate to. With the lasting chorus of “falling in love was a part of my everyday routine” ringing in your ears, the track lends itself to be listened to multiple times in a row. The story is honest and the delivery of the track works hand and hand in that way.
With an accompanying music video dropping alongside the single, the visuals are bound to add a nostalgic feeling for the song’s running time of three minutes and fifteen seconds. If you’re looking for a soulful artist with a true attention to lyrics and sonics, look no further than the work of Sam MacPherson. You may just want to discover him while he’s still small, because he is bound to make waves in the industry soon!