by alex grainger
photo courtesy of mamii
Mamii just released the striking music video accompanying her single “Intimate.” Her single is about going for what you want. Mamii worked with the talented director Kokie, to visually capture an intimate moment full of “unspoken feelings.” A moment of yellow hues from headlights and the sun, and a late-night drive. But 'Intimate’s story is not over yet, be sure to keep up with Mamii as she is releasing part two of the story soon!
Can you tell us what “Intimate” is all about?
Mamii: “‘Intimate’ is a fiction story about someone that went out with their soulmate for the first time and things got a little heated very quickly. They enjoyed being around this person so much that they didn’t want to leave their side.”
Is there a message you are sending to listeners of “Intimate?”
Mamii: “Sometimes you just have to go for what you want!”
What was the creative process behind the music video? How did you decide on how you wanted to portray the song through visuals?
Mamii: “Well I sat down with Kokie, who is this really awesome director. I discovered him after seeing one of Elujay’s videos that my manager sent to me and I just fell in love with his style. I wanted it to be centered around an actual intimate moment. We sent him the music and he told me his vision and I went with it.”
The conversation portion at the end of the music video was so interesting and added such character to the song and video. How did you come up with adding this to the outro of the music video? What did it mean?
Mamii: “Kokie actually brought this idea to my attention. I didn’t want to do it at first because I’m so scared of talking on camera. After a while, I was like… alright I guess I can do it. It was just showing, once again, another intimate moment.”
At the end of the video, you added some behind the scenes shots. What was the reasoning behind this?
Mamii: “I wanted to show a little sneak peek of what’s coming!”
The music video centers around being in a car, why?
Mamii: “So the story behind the video is I'm supposed to be going home to my family and I spend the whole day with a friend. We're hanging out before I have to go back home and there's some unspoken feelings. That's all I can say until the other part comes out…”
How was filming? Do you have a favorite memory or part of filming?
Mamii: “I love filming! It’s always my favorite part. My favorite memory was doing the car scenes and people were just staring and pointing at the car rig.”
How different of a process is it from creating the song to then creating the music video?
Mamii: “It’s kind of the same process in some ways. You have to record and shoot things over and over. You have to play a role sometimes for the song and video. It’s very similar in a lot of ways and I think that’s why I like the filming process so much.”
What was your reaction to seeing the finished music video?
Mamii: “I was shocked at how great it turned out. I knew Kokie was gonna do his thing, I just couldn’t believe I did.”
What’s next for you?
Mamii: “So there’s a second part to the ‘Intimate’ video that’s supposed to be coming out soon. I also have a few singles lined up that I can’t wait for everyone to hear!”