by alex grainger
photo courtesy of snøw
Demons Can’t Find Love is an exploration of Snøw’s artistry. While the overall story of Demons Can’t Find Love is applicable to any headspace or situation listeners can relate to, Snøw shares his own raw story of his inner demons and the tendency to let them win through self-sabotage. The mixtape began as an exposition of his newfound production skills, skills that show his artistic initiative, dedication, and growth as he never expected at the beginning of his career to be both an artist and producer. In concert with production, this project features his range from his Spanish track of “Pero Ya Pasó,” to the opera and trap mix of “Final Act” to collaborating with Skinny Atlas and Laeland on the opening track “Nothing Left.” Snøw’s music is driven by connection. He aims to create a space through his music where listeners can feel less alone. Read more about Snøw and Demons Can’t Find Love below!
In this new chapter as an artist, you learned how to produce. How did learning production impact the dynamic creative process behind Demons Can’t Find Love?
Snøw: “Well, I made this project to show what I can do as a producer, so, it was fun to be the sole mastermind and creator of a project. Most of my released projects are collaborations and it feels rewarding to drop a few solo tracks.”
How did you grow as an artist through the creation of this mixtape?
Snøw: “I grew more confident on the production side of things because I never thought I would be an artist and a producer when I started making music.”
What’s the story behind the title Demons Can’t Find Love?
Snøw: “People can take it how they want to because it really can be applied to anything. But for me, it was about feeling like our inner demons make us self-sabotage sometime, so we don’t allow ourselves to be happy or involved.”
The opening track “Nothing Left” features Laeland and Skinny Atlas. Can you take us through the collaborative creative process behind the track?
Snøw: “We were on a trip in Chicago and went to CRC. I laid my verse down first then Laeland did his. We only took like two to three takes each and that was that for our parts. After, Skinny Atlas worked on production, and we released it.”
“Final Act” has the dynamic sound of “opera-style vocals with this trap beat.” How do you feel this song represents who you are as an artist and your own unique sound you have created?
Snøw: “I really like to experiment with different styles, so I think that this song just represents how unexpected sounds can be brought together.”
Why did you choose to release “Heart Failure” as the final track ahead of the drop of Demons Can’t Find Love?
Snøw: “Well, ‘Pero Ya Paso’ is a Spanish song dropping on the mixtape, so I thought a Spanglish track would be a good transition to that.”
The final track off your mixtape, “Pero Ya Pasó” is the only song not released as a single. Why did you choose to debut this song as it works to complete the story you share through Demons Can’t Find Love, instead of individually like the other five tracks?
Snøw: “It’s technically not the only track being released through the mixtape. I decided to include a bonus track called ‘A Ballad of Disregarded Prayers’ on the mixtape as well. But I really enjoy creating all styles of music. Up until now, I’ve only released Spanglish tracks showcasing that I’m bilingual. So I just thought this one would be a nice addition to my catalogue.”
Was there any song off the mixtape which was the most challenging to create? Is there a track you are most proud of?
Snøw: “‘Pero Ya Paso’ was the most challenging because I’ve never made a song completely in Spanish. It took me the longest to make and has been finished for a while, but I never thought I would drop it. And ‘A Ballad of Disregarded Prayers’ is my favorite track on the album because I really like the contrast of the melancholy and electric guitar. I just think this song is the most powerful on the mixtape which is why I made it a bonus track.”
Through your music you aim to take negativity and turn it into positivity. You also aim to create an environment where people know they aren’t alone. Why is this so important to you as an artist?
Snøw: “Growing up I listened to artists that were easy to relate to. I think it’s important for an artist to connect with their listeners. It makes people feel like you’re not the only the only person that’s screwed — or going through shit. I mean, people wouldn’t even listen to my music if it didn’t designate with them.”
What’s next for you in the coming months post-release of Demons Can’t Find Love?
Snøw: “I wanna continue dropping music that’s self-produced and maybe produce for other artists. I also really just travel the world and experience new environments.”