by martina rexrode
photo by didi prieto
With her latest single “CARRIED AWAY” Logan Avidan taps into her vulnerable side, opening herself up for listeners to relate to. The NYC-based singer’s influences range from Mazzy Star to SZA, highlighting the feminine power and emotions she focuses on in her own music. This single is her fourth release in just six months and is sure to give listeners an even deeper preview into what to expect from her eventual debut album.
Congratulations on the release of “CARRIED AWAY” and on the music video! What does it mean to have this specific single out for fans to hear?
Logan: “I’m somebody who can get really existential and overthink everything, so this song was a place for me to put all those feelings. I can hold onto a thought or an idea and get so carried away, but there’s always a release or realization at the end. A light at the end of the tunnel. This song is a constant reminder of that.”
It’s an introspective one! What kind of inspiration did you tap into for it? Was it something you found in your everyday life as a working model, actor and musician living in NYC?
Logan: “A lot of the inspiration came from how I was feeling about my relationship with someone. That feeling when you have so much to say but the words aren’t coming out right. Living in NYC can sometimes feel overwhelming, and when I’m overwhelmed that can oddly be inspiring because I’m stepping out of my comfort zone.”
The music video shows a realistic depiction of how someone can get both carried away in a party environment and carried away within their own mind when they’re alone. Can you elaborate on that?
Logan: “The music video shows the viewer that you can get carried away within your mind in any environment. Whether you’re at a party, on vacation, or anywhere that you’re ‘supposed’ to be having fun, you can still get carried away in your own thoughts and feel alienated.”
What can you share with us about the process of creating this music video? Who directed it and what’s their background?
Logan: “My good friend and director Savannah Kodish and I wanted to gather all of our friends for a night out. We told everyone to meet at my brother’s place in the east village where we danced and had some drinks. Then we went to another bar for a bit and then to my friend’s place in Brooklyn. Savannah and her DP Ilona Tuominen basically guided the night. This was the first of three music videos I made with Savannah and there’s more in the works! She’s from Miami, moved to NYC for college and now works as an art director. We have such a fun time working together and I can’t wait to share what else is in store!”
How does this song fit into your full body of work so far?
Logan: “For the production of the song we wanted to capture that early 2000s pop radio sound that I used to listen to growing up. Most of my work pulls inspiration from that sound and era.”
Can we expect it to be on your upcoming debut solo album, Hot And Bothered? What can you share about the album and what can listeners expect from a longer project of yours?
Logan: “‘CARRIED AWAY’ will definitely be on the album! I feel like nothing is ever officially done until it’s out because there’s always room for change and I like to surprise myself.”
Is there one big goal you have for yourself once your album drops? And what’s next for you artistically whether it’s music, acting, or modeling?
Logan: “My goal is to continue learning and growing and letting music guide me to new and unfamiliar roads!”