INTRO BY TAMARA CHAPMAN
INTERVIEW BY CAMI LIBERTY
PHOTO COURTESY OF MAX FROST
Previously featured in one of the largest Pepsi campaigns to date and featured in a NY Times spread, Max Frost has an endless amount of success coming his way. Produced by Fitz of Fitz and the Tantrums, Frost has an upcoming album set to drop this summer. Read more in our interview to learn about his success thus far and his plans to work with legendary artists like DJ Mustard and Elton John!
You recently released your new single ‘Good Morning’ – can you tell us a little about the song and the process creating it?
"Good Morning was sort of the 'breakthrough' track for this record. I decided when I moved to LA from Austin last year that I wanted to completely change my style and create music that felt brighter and more open. I made Good Morning the first day I woke up in LA. It was the start of a new life for me. It was a rebirth."
You also released a music video to go with the song! What was it like filming it? Do you have any favorite memories from working on it?
"It’s hard not to have fun making a video when you've got a choir, marching band, and are rolling around making a mess in an RV. Shooting it in Austin made it feel especially right. My favorite video I've made to date for sure!"
‘Good Morning’ was also recently featured in a Pepsi commercial during the Oscars. How did it feel to know the song was already getting so much attention?
"It was such a blessing especially because I feel like the commercial fits the song so perfectly. Sometimes songs feel forced in commercials but this felt like a perfect match."
This summer you will be releasing your first full length album – what can we expect from it?
"I'm calling the album Gold Rush because it marks my move to LA and my creative evolution into this new sound. It's all songs that are episodic in moments of my life over the past few years. Its unfiltered and in your face story telling with gritty production but pop relief."
We also heard that you have upcoming projects coming later this year with Elton John, DJ Mustard, and Whethan – can you give us any insight on these projects?
PHOTO COURTESY OF MAX FROST
"All I can say at this time is that Elton John is a total legend and so easy to work with and down to earth despite his legendary status. Whatever happens with the song is peripheral to the experience of getting to work with him which is one of the honors of my life."
Aside from those projects and the album, is there anything else we can expect from you? Any shows?
"Over the past few years I've developed what a one-man show when I tour. The stage is set up like some sort of spaceship of instruments where I travel around and give the audience some insight into how these tracks come together while still delivering a performance. It’s something like a juggling fire act meets a rock show."