BY TAMARA CHAPMAN
PHOTO COURTESY OF THE SOFT WHITE SIXTIES
The Soft White Sixties are back with another heart throbbing hit. “Brick by Brick” is a brave take on the political issues in our modern-day society. The video depicts everything we stand for as a community versus what is being engraved into our thoughts. The Soft White Sixties successfully took on the concept of addressing something as serious at the political aspects of our surrounding while comparing it to the everyday TV shows that we know and love.
The music video hits hard from start to finish. "Brick by Brick" refers to the wall that is constantly threatening to be built to keep specific groups of people outside of the United States. “Who are the people of America?” -- This opening message manages to linger in your mind throughout the duration of the video. Bloopers from the Channel 60 News begins to flash in and out while a background message promoting the equality and acceptance of everyone begins to overflow the silence. The music video has a vintage and a retro feel. The theme blends right in with the 70’s. This is such a brilliant tactic for addressing the sensitive subject of politics.
These scenes quickly transition into what seems like a lyric video, except the lyrics are stylized in the form of the hit TV show, The Price is Right. Between the lyrics and the accompaniment of the bands voices that intertwine together in unison, the video continuously gets better. “This is the land of the free” -- These words and their soft tones are the perfect pair. It is safe to say that The Soft White Sixties stand in solidarity for those who want to see change in the world.
Verse by verse, voice by voice, brick by brick. This track in addition to the video is just the beginning of a wonderful musical journey for The Soft White Sixties. If you’re interested in even more fascinating tunes that The Sixties have to offer, you can catch them on tour this spring, with support from Public Access TV.